Activa X Invicta Digital Essentials Mens Watch - 45mm. Apricot

Invicta was originally founded in 1837 by Raphael Picard in La Chaux-de-Fonds, Switzerland. 
The name "Invicta" is Latin for invincible. For over a century, the brand operated as a traditional, family-owned Swiss watchmaker producing high-quality mechanical timepieces. 
However, during the "Quartz Crisis" of the 1970s and 1980s—when cheap, battery-powered Japanese watches flooded the market—the company nearly went bankrupt and faded from prominence. The brand was later bought by an American investment group in 1991, which relocated the headquarters to Hollywood, Florida, and re-launched Invicta under the oversized, budget-luxury marketing model it is famous for today.

Invicta is one of the top-selling watch brands in America,Latin and Central America,The United Kingdom & Europe.

Invicta Watch Official Catalog categorizes its massive global lineup into more than 40 distinct flagship model collections.Invicta watches have two entirely different price tags: the artificial sticker price (MSRP) and the actual retail street price. Invicta has produced over 40 core style collections comprising tens of thousands of individual model variations (types)Invicta is famous for using heavily inflated Manufacturer’s Suggested Retail Prices (MSRP) ranging from $300 to over $3,000.

Entry-Level/Digital (Activa, Basic Quartz) $99 – $199 Basic Japanese Quartz / PolyurethaneStandard Core Lines 
(Pro Diver, Speedway, Angel)$249 – $595 Japanese Quartz or Seiko NH35A AutomaticHeavy Sports/Chronos 
(Subaqua, Bolt, Coalition Forces)$499 – $899
Multi-dial Quartz Chronographs, Flame Fusion CrystalPremium Reserve Tier 
(Venom, Herc, Akula)$699 – $1,200 Swiss Quartz (Ronda) / Premium cases
Collector Collaborations (Marvel, Star Wars, DC)$595 – $1,400Character-themed dials, low-production runs High-End Complications (Exotics, Tourbillons)$2,500 – $6,000+ True mechanical Tourbillon, Skeleton dials, occasional real Diamonds.

This impressive Activa watch features a precise movement as well as a brown case. Its yellow, black, plastic dial is enclosed by a highly protective Crystal. This watch is finished by a strong apricot, silicone band, and it offers 50 m water resistance.

Case Size

45

Case Tone

Brown

Case Material

PC

Crown Type

Push

Band Length

255

Band Size

24

Band Material

Silicone

Movement Caliber

IM-D-002, IM-Q-314